As advertising’s era of lavish media budgets and leisurely time lines (ahh, the good old days) gave way to accountability and efficiency, the need for more effective lead tracking and classification, and media reporting and optimization tools became more urgent. HITS (Halloran Integrated Tracking System) was designed to provide exactly that, by giving advertisers and their agencies a means to better target customers and track their engagement with all forms of media.

We animated the HITS logo in a fun way specifically to set the stage for visitors who would experience a simple-to-use interface, in spite of the complex technological underpinnings of the service.


Logo Design

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