Joe’s Bleachers
Chicago Cubs fans are some of the most diehard in baseball who, between 1908 and 2016, steadfastly adored their team in the face of over 100 years of close calls, near misses, and, well, epic failures. Like a dog on a bone (or a Chi-town cop with a donut) they refuse to let go of their grip on hope.
We gave them something else to love about the Cubs — super Cubs fan, Joe Schlombowski — a larger-than-life fanatic who calls it like he sees it, pours Old Style on his corn flakes, and named his black labs Santo and Banks. He’s found at Joe’s Bleachers. This poster launched that venue and introduced Joe to Cubs fans everywhere.