Mediterraneo

Mediterraneo’s partners felt their name pigeon-holed them as builders specializing in Mediterranean-style home design and construction, thus wanted to abandon it. But twenty years of equity is a lot to sacrifice, so we redesigned the logo instead. We married “Mediterraneo” with a square field to emphasize the last three letters neo, and lend a subtle message, “new space.” We developed a color palette dominated by terracotta and cement — two prominent colors in California construction, and shot gritty photography depicting their crews hard at work, and architectural-style imagery of their projects.

More:

Website Design

Outdoor

Brand Film

Corporate Brochure

Apparel

Excuse Us Box

Vehicles

Film Titles

Mediterraneo Case Study

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