Nature Made Vitamins

For better or worse, there is an inextricable link between what most women see in the mirror and how they feel about themselves. Such constant self-evaluation weighs heavily on a woman’s mental and physical health and, over an extended period, can profoundly affect her general wellness.

In a category rife with skepticism, Nature Made could tap this truth to make an emotional connection with their female audience and — having established the bond of empathy — promote their supplements as a step toward better health.

Unfortunately, this campaign never ran as it was deemed “too beautiful.”

Ironic.

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