The lesson here goes beyond the fashion industry and Instagram, which is the focus of this article on highsnobiety. What’s important to know is that the new, new marketing thing — whatever it is — isn’t a silver bullet for brands. Properly used and mixed into a comprehensive brand and/or marketing strategy, Instagram, Facebook and other social media platforms can surely make a difference. But jumping on the bandwagon with both feet, simply because it works for someone else, is no way to manage a brand. Nor is abandoning a long term strategy for temporary hype.